About Me

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Being in this business for over 30 years, I have experienced the highs and lows of the Real Estate market, but have never lost my drive to help both buyers and sellers in Milwaukee County.

My keen attention to detail, exceptional work ethic, integrity, and contagious positive attitude are just a few of the reasons why I received the “2014 Best of Trulia Top Agent Award.” Having been a lifelong resident of Milwaukee’s North Shore, I am incredibly passionate about my work and enjoy connecting with people who are looking to sell or find a place they can call home.

Let my 30+ years of experience work for you!


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Tuesday, January 24, 2012

Tips on how to find the best listing agent to help you sell your home.


So, you’ve decided you’ve outgrown your home.  The family is growing and what once was the perfect size doesn’t fit any longer.  Where do you go from here?   What’s the next step?
First things first!  Interview no less than 3 agents that specialize in your market area.  They are the experts and are an invaluable resource that comes without a charge.  Each agent should provide a market analysis.  After all is said and done, the prices they come up with should be all in the same ballpark.  BEWARE of pricing that is way out of line.  A higher asking price is NOT a reason to choose one agent over another.
A great agent has recommendations from a number of different people who have already bought and sold in your market area.  Ask to see a copy of those recommendations, or go on the agent’s web site to read their testimonials.  See what other buyers and sellers are saying about the agents that you are interviewing.
The agents should also bring their marketing plans to the table.  This is something you shouldn’t have to ask for.  A marketing plan is something that each agent should present to you in writing.   Review each of those plans and don’t be afraid to offer suggestions to your agent.  You are, together with the agent, working as a team to get your home sold.  The agents should explain to you why their company stands out from all the rest.  Finally, there is that “X” factor…………..personality.  Personality plays a huge role in the success of any agent.  Look for someone who is upbeat, friendly and has a positive attitude.  In this business, attitude is everything.  The agent that you choose should be able to make friends easily, and able to put even the most skeptical person at ease.
Buying a new home can be fun, or it can be torture.  The choice is pretty much up to you.  If you approach the process with a bit of knowledge of what may occur along the way, it will be easier on you and your family.

Fran Maglio Wallace
414-380-9429

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